Epica book 32 : creative communications / editor, Mark Tungate.  (Text) (Text)

Tungate, Mark, 1967-
Call no.: NC998.6.E9 E65 2019Publication: London : Bloomsbury Visual Arts, c2019Description: 400 p. : chiefly col. illISBN: 1350065781 (hbk.); 9781350065789 (hbk.)Other title: Epica book thirty two : creative communicationsSubject(s): Commercial art -- Awards -- EuropeAdvertising campaigns -- Awards -- EuropeAdvertising -- Awards -- EuropeGraphic arts -- Awards -- EuropeEpica awardsLOC classification: NC998.6.E9 | E65 2019
Contents:Introduction. Foreword / Stephan Vogel -- 2018 gold winners -- Jury -- Special report: Latin America -- Amsterdam highlights -- Network of the year -- Agency of the year -- Production company of the year -- Grands prix 2018. Shiseido, "The Party Bus" -- Stabilo, "Highlight the Remarkable" -- Mayor's Fund for Los Angeles, "LA Original" - Diesel, "Go With the Fake" -- The Times News/UK & Ireland, "JFK Unsilenced" -- March For Our Lives, "Price On Our Lives" -- Food & drink. Food -- Confectionery & snacks -- Alcoholic drinks -- Non-alcoholic drinks -- Health, beauty & fashion. Health & beauty -- Prescription & OTC products -- fashion, footwear & personal accessories -- Luxury & premium bands. Luxury & premium brands -- Household products. Household maintenance -- Homes, furnishings & appliances -- Personal electronics & devices -- Automotive. Vehicles, automotive services & accessories -- Consumer services. Communication & public services -- Transport & tourism -- Restaurants, bars & cafés -- Retail services -- Financial services -- Online & mobile services -- Media & entertainment. Media -- Recreation & leisure -- Public interest. Public interest - health & safety -- Public interest - social -- Public interest - environment -- Business to business & corporate. Professional products & services -- Corporate image -- Radio. Radio advertising -- Direct marketing. Consumer direct -- Business to business direct -- Media usage. Topical & real-time advertising -- Media innovation - traditional media -- Media innovation - alternative media -- Creative technology -- Branded content & entertainment. Branded content - film/series -- Branded content - music video -- Branded content - branded games -- Branded content - native advertising -- Branded content - product & brand integration -- PR & promotions. Public relations -- Events -- Promotions & incentives -- Experiential & shopper marketing -- Craft & imagery. Copywriting & storytelling -- Direction & cinematography -- Post production & visual effects -- Animation -- Best use of sound -- Best us of music -- Print craft -- Advertising photography -- Illustration -- Design. Graphic design -- Publication design -- Packaging design -- Brand identity -- Product design -- Digital. Websites -- Online ads -- Online & viral films -- Social networks -- Mobile sites & apps -- Mobile campaigns -- Virtual reality -- Special categories. Integrated campaigns -- World cup advertising -- Humour.
Summary: Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks NC998.6.E9 E65 2019 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
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Introduction. Foreword / Stephan Vogel -- 2018 gold winners -- Jury -- Special report: Latin America -- Amsterdam highlights -- Network of the year -- Agency of the year -- Production company of the year -- Grands prix 2018. Shiseido, "The Party Bus" -- Stabilo, "Highlight the Remarkable" -- Mayor's Fund for Los Angeles, "LA Original" - Diesel, "Go With the Fake" -- The Times News/UK & Ireland, "JFK Unsilenced" -- March For Our Lives, "Price On Our Lives" -- Food & drink. Food -- Confectionery & snacks -- Alcoholic drinks -- Non-alcoholic drinks -- Health, beauty & fashion. Health & beauty -- Prescription & OTC products -- fashion, footwear & personal accessories -- Luxury & premium bands. Luxury & premium brands -- Household products. Household maintenance -- Homes, furnishings & appliances -- Personal electronics & devices -- Automotive. Vehicles, automotive services & accessories -- Consumer services. Communication & public services -- Transport & tourism -- Restaurants, bars & cafés -- Retail services -- Financial services -- Online & mobile services -- Media & entertainment. Media -- Recreation & leisure -- Public interest. Public interest - health & safety -- Public interest - social -- Public interest - environment -- Business to business & corporate. Professional products & services -- Corporate image -- Radio. Radio advertising -- Direct marketing. Consumer direct -- Business to business direct -- Media usage. Topical & real-time advertising -- Media innovation - traditional media -- Media innovation - alternative media -- Creative technology -- Branded content & entertainment. Branded content - film/series -- Branded content - music video -- Branded content - branded games -- Branded content - native advertising -- Branded content - product & brand integration -- PR & promotions. Public relations -- Events -- Promotions & incentives -- Experiential & shopper marketing -- Craft & imagery. Copywriting & storytelling -- Direction & cinematography -- Post production & visual effects -- Animation -- Best use of sound -- Best us of music -- Print craft -- Advertising photography -- Illustration -- Design. Graphic design -- Publication design -- Packaging design -- Brand identity -- Product design -- Digital. Websites -- Online ads -- Online & viral films -- Social networks -- Mobile sites & apps -- Mobile campaigns -- Virtual reality -- Special categories. Integrated campaigns -- World cup advertising -- Humour.

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

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