Business foundations : a changing world / O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell.  (Text) (Text)

Ferrell, O. C
Hirt, Geoffrey A | Ferrell, Linda
Call no.: HF1008 .F47 2020Publication: New York : McGraw-Hill, c2020Edition: 12th ed., International student edDescription: xxvii, 622 p. : col. illNotes: Revised edition of: Business : a changing world. c2016.ISBN: 9781260565805 (paperback); 1260565807 (paperback)Subject(s): BusinessManagement -- United StatesLOC classification: HF1008 | .F47 2020
Contents:Part 1 Business in a Changing World -- 1. The Dynamics of Business and Economics -- 2. Business Ethics and Social Responsibility --3. Business in a Borderless World -- Part 2 Starting and Growing a Business --4. Options for Organizing Business -- 5. Small Business, Entrepreneurship, and Franchising -- Part 3 Managing for Quality and Competitiveness -- 6. The Nature of Management -- 7. Organization, Teamwork, and Communication -- 8. Managing Operations and Supply Chain -- Part 4 Creating the Human Resource Advantage -- 9. Motivating the Workforce -- 10. Managing Human Resources -- Part 5 Marketing: Developing Relationships -- 11. Customer-Driven Marketing -- 12. Dimensions of Marketing Strategy -- 13. Digital Marketing and Social Media -- Part 6 Financing the Enterprise -- 14. Accounting and Financial Statements -- 15. Money and the Financial System -- 16. Financial Management and Securities Markets.
แสดงรายการนี้ใน: TUPUEY-New Book-202110-01 (eng) | TUBA-NewBook-2021-12-01(ENG)
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Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HF1008 .F47 2020 (เรียกดูชั้นหนังสือ) ยืมออก 11/02/2022 3137901626311 1
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BA291

รายการจองทั้งหมด: 2

Revised edition of: Business : a changing world. c2016.

Includes bibliographical references and index.

Part 1 Business in a Changing World -- 1. The Dynamics of Business and Economics -- 2. Business Ethics and Social Responsibility --3. Business in a Borderless World -- Part 2 Starting and Growing a Business --4. Options for Organizing Business -- 5. Small Business, Entrepreneurship, and Franchising -- Part 3 Managing for Quality and Competitiveness -- 6. The Nature of Management -- 7. Organization, Teamwork, and Communication -- 8. Managing Operations and Supply Chain -- Part 4 Creating the Human Resource Advantage -- 9. Motivating the Workforce -- 10. Managing Human Resources -- Part 5 Marketing: Developing Relationships -- 11. Customer-Driven Marketing -- 12. Dimensions of Marketing Strategy -- 13. Digital Marketing and Social Media -- Part 6 Financing the Enterprise -- 14. Accounting and Financial Statements -- 15. Money and the Financial System -- 16. Financial Management and Securities Markets.

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