Growing the top line : four key questions and the proven process for scaling your business / Cliff Farrah.  (Text) (Text)

Farrah, Cliff
Call no.: HD2746 .F37 2021Publication: Hoboken, N.J. : Wiley, c2021Description: xiv, 225 p. : illNotes: Includes index.ISBN: 9781119779209 (hbk.); 1119779200Subject(s): Corporations -- GrowthStrategic planningBusiness planningLOC classification: HD2746 | .F37 2021Summary: "This book will reveal the growth framework that has helped power Intel, Johnson & Johnson, Raytheon, Lockheed Martin, and over 50 other Fortune 200 companies. Farrah has delivered 1,000 projects for 85 of the largest businesses in the world, and in the process has developed a copyrighted growth strategy based on four critical questions and sixteen resultant pathways leadership teams can take toward predictable growth. Whether leaders are targeting expansion into new markets or wanting to defend and grow market share in existing ones, this book will help them plan, measure, and execute a strategy to achieve their growth goal. The book will walk readers through each pathway and provide the steps for implementing them in their own business and consulting. Case studies from Fortune 200 companies who are using Farrah's strategy to grow their companies and interviews with key leaders and executives who are bringing the framework to life will also be included in the book."--Provided by publisher.
แสดงรายการนี้ใน: TUBA-NewBook-2021-10-01(ENG)
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Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HD2746 .F37 2021 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379016115959
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Includes index.

"This book will reveal the growth framework that has helped power Intel, Johnson & Johnson, Raytheon, Lockheed Martin, and over 50 other Fortune 200 companies. Farrah has delivered 1,000 projects for 85 of the largest businesses in the world, and in the process has developed a copyrighted growth strategy based on four critical questions and sixteen resultant pathways leadership teams can take toward predictable growth. Whether leaders are targeting expansion into new markets or wanting to defend and grow market share in existing ones, this book will help them plan, measure, and execute a strategy to achieve their growth goal. The book will walk readers through each pathway and provide the steps for implementing them in their own business and consulting. Case studies from Fortune 200 companies who are using Farrah's strategy to grow their companies and interviews with key leaders and executives who are bringing the framework to life will also be included in the book."--Provided by publisher.

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