Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang.  (Text) (Text)

Hwang, Yoon Hyup
Call no.: HF5415.125 .H83 2019Publication: Birmingham, UK : Packt Publishing, 2019Description: vi, 450 p. : illISBN: 9781789346343 (pbk.); 1789346347 (pbk.)Subject(s): Marketing -- Data processingMachine learningMarketing researchPython (Computer program language)R (Computer program language)LOC classification: HF5415.125 | .H83 2019
Contents:Section 1: Introduction and Environment Setup -- Chapter 1: Data Science and Marketing -- Section 2: Descriptive Versus Explanatory Analysis -- Chapter 2: Key Performance Indicators and Visualizations -- Chapter 3: Drivers behind Marketing Engagement Using regression analysis for explanatory analysis -- Chapter 4: From Engagement to Conversion -- Section 3: Product Visibility and Marketing -- Chapter 5: Product Analytics -- Chapter 6: Recommending the Right Products -- Section 4: Personalized Marketing -- Chapter 7: Exploratory Analysis Customer Behavior -- Chapter 8: Predicting the Likelihood of Marketing Engagement -- Chapter 9: Customer Lifetime Value --Chapter 10: Data-Driven Customer Segmentation -- Chapter 11: Retaining Customers -- Section 5: Better Decision Making -- Chapter 12: A/B Testing for Better Marketing Strategy -- Chapter 13: What's Next?.
แสดงรายการนี้ใน: TUBA-NewBook-2021-10-01(ENG)
แท็ก: ไม่มีแท็กจากห้องสมุดสำหรับชื่อเรื่องนี้
ประเภททรัพยากร ตำแหน่งปัจจุบัน กลุ่มข้อมูล ตำแหน่งชั้นหนังสือ เลขเรียกหนังสือ สถานะ วันกำหนดส่ง บาร์โค้ด การจองรายการ
Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HF5415.125 .H83 2019 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379016082480
รายการจองทั้งหมด: 0

Section 1: Introduction and Environment Setup -- Chapter 1: Data Science and Marketing -- Section 2: Descriptive Versus Explanatory Analysis -- Chapter 2: Key Performance Indicators and Visualizations -- Chapter 3: Drivers behind Marketing Engagement Using regression analysis for explanatory analysis -- Chapter 4: From Engagement to Conversion -- Section 3: Product Visibility and Marketing -- Chapter 5: Product Analytics -- Chapter 6: Recommending the Right Products -- Section 4: Personalized Marketing -- Chapter 7: Exploratory Analysis Customer Behavior -- Chapter 8: Predicting the Likelihood of Marketing Engagement -- Chapter 9: Customer Lifetime Value --Chapter 10: Data-Driven Customer Segmentation -- Chapter 11: Retaining Customers -- Section 5: Better Decision Making -- Chapter 12: A/B Testing for Better Marketing Strategy -- Chapter 13: What's Next?.

There are no comments on this title.

เพื่อโพสต์ความคิดเห็น

คลิกที่รูปภาพเพื่อดูในตัวแสดงภาพ

ห้องสมุด:

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544