Big picture strategy : the six choices that will transform your business / Marta Dapena Barón.  (Text) (Text)

Dapena-Baron, Marta
Call no.: HD30.28 .D365 2021Publication: Hoboken, N.J. : John Wiley & Sons, 2021Description: xiv, 250 p. : illISBN: 9781119712060 (hbk.); 1119712068 (hbk.)Other title: Big picture strategy : the 6 choices that will transform your business | Six choices that will transform your business [Portion of title]Subject(s): Business planningStrategic planningDecision makingLOC classification: HD30.28 | .D365 2021
Contents:Introduction -- 1 Your Strategy, Your Choices -- 2 Four Go-to-Market Strategies -- 3 Brands -- 4 The Business Category -- 5 Bodies: The Customer Focus -- 6 Customer Beliefs -- 7 Behaviors: Designing Brand Customer Experiences -- 8 Benchmarks: Learning from Our Work -- Notes --Acknowledgments -- About the Author -- Index.
Summary: "Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it; The four strategies companies use to launch and grow brands successfully; How to use strategy-integrated metrics to promote continuous learning in organizations; How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues. Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come"--Publisher's website.
แสดงรายการนี้ใน: TUBA-NewBook-2021-11-01(ENG)
แท็ก: ไม่มีแท็กจากห้องสมุดสำหรับชื่อเรื่องนี้ เข้าสู่ระบบเพื่อเพิ่มแท็ก
ประเภททรัพยากร ตำแหน่งปัจจุบัน กลุ่มข้อมูล ตำแหน่งชั้นหนังสือ เลขเรียกหนังสือ สถานะ วันกำหนดส่ง บาร์โค้ด การจองรายการ
Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HD30.28 .D365 2021 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379016116460
รายการจองทั้งหมด: 0

Includes bibliographical references (p. 219-225) and index.

Introduction -- 1 Your Strategy, Your Choices -- 2 Four Go-to-Market Strategies -- 3 Brands -- 4 The Business Category -- 5 Bodies: The Customer Focus -- 6 Customer Beliefs -- 7 Behaviors: Designing Brand Customer Experiences -- 8 Benchmarks: Learning from Our Work -- Notes --Acknowledgments -- About the Author -- Index.

"Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it; The four strategies companies use to launch and grow brands successfully; How to use strategy-integrated metrics to promote continuous learning in organizations; How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues. Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come"--Publisher's website.

There are no comments on this title.

เพื่อโพสต์ความคิดเห็น

คลิกที่รูปภาพเพื่อดูในตัวแสดงภาพ

ห้องสมุด:

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544