Media & culture : mass communication in a digital age / Richard Campbell, Christopher R. Martin, Bettina Fabos.  (Text) (Text)

Campbell, Richard, 1949-
Martin, Christopher R | Fabos, Bettina
Call no.: P94.65.U5 C36 2019Publication: Boston : Bedford/St. Martin's, c2019Edition: 12th edDescription: xxxii, 517, [52] p. : ill. (chiefly col.)ISBN: 1319102859 (paperback); 9781319102852 (paperback); 1319104711; 9781319104719Other title: Media and culture : mass communication in a digital ageSubject(s): Mass media and culture -- United StatesPopular culture -- United StatesLOC classification: P94.65.U5 | C36 2019
Contents:Mass communication: a critical approach -- The internet, digital media, and media convergence -- Digital gaming and the media playground -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and cable: the power of visual culture -- Movies and the impact of images -- Newspapers: the rise and decline of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- The culture of journalism: values, ethics, and democracy -- Media effects and cultural approaches to research -- Legal controls and freedom of expression -- Extended case study: Can we trust Facebook with our personal data?
Summary: Now, more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media -- and understanding how they fit together -- can be challenging. "Media & Culture" recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multiplatform television to streaming music to shifting economics to social change-- From publisher's description.
แสดงรายการนี้ใน: TUJC-New Book-20211101
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks P94.65.U5 C36 2019 (เรียกดูชั้นหนังสือ) ยืมออก 31/08/2022 31379016105984
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Includes bibliographical references and index.

Mass communication: a critical approach -- The internet, digital media, and media convergence -- Digital gaming and the media playground -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and cable: the power of visual culture -- Movies and the impact of images -- Newspapers: the rise and decline of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- The culture of journalism: values, ethics, and democracy -- Media effects and cultural approaches to research -- Legal controls and freedom of expression -- Extended case study: Can we trust Facebook with our personal data?

Now, more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media -- and understanding how they fit together -- can be challenging. "Media & Culture" recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multiplatform television to streaming music to shifting economics to social change-- From publisher's description.

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