Consumer behaviour / Zubin Sethna & Jim Blythe.  (Text) (Text)

Sethna, Zubin
Blythe, Jim
Call no.: HF5415.32 .B587 2019Publication: Los Angeles : SAGE, 2019Edition: 4th edDescription: xxiii, 549 p. : col. illISBN: 9781526450012 (paperback); 1526450011 (paperback); 9781526450005 (hardcover); 1526450003 (hardcover)Subject(s): Consumer behaviorLOC classification: HF5415.32 | .B587 2019
Contents:Part 1. Consumer Behaviour in Context : -- 1. Understanding Consumer Behaviour -- 2. Decisions, Behaviours and Interactions -- 3. Innovation and Digital Technologies -- 4. Consumption in B2C vs. B2B -- 5. Consumer Journeys Through the Gardens of Technology -- Part 2. Consumers as Individuals (The Psychological Issues) : -- 6. Drive, Motivation and Hedonism -- 7. The Self and Personality -- 8. Perception -- 9. Learning and Knowledge -- 10. Attitude Formation and Change -- Part 3. Consumers as Social Actors (The Sociological Issues) : -- 11. Reference Groups -- 12. Age, Gender and Familial Roles -- 13. Culture and Social Mobility -- 14. Ethical Consumption -- 15. Sustainable Consumption.
Summary: "Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.
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Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HF5415.32 .B587 2019 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
3137901626864
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Includes bibliographical references and index.

Part 1. Consumer Behaviour in Context : -- 1. Understanding Consumer Behaviour -- 2. Decisions, Behaviours and Interactions -- 3. Innovation and Digital Technologies -- 4. Consumption in B2C vs. B2B -- 5. Consumer Journeys Through the Gardens of Technology -- Part 2. Consumers as Individuals (The Psychological Issues) : -- 6. Drive, Motivation and Hedonism -- 7. The Self and Personality -- 8. Perception -- 9. Learning and Knowledge -- 10. Attitude Formation and Change -- Part 3. Consumers as Social Actors (The Sociological Issues) : -- 11. Reference Groups -- 12. Age, Gender and Familial Roles -- 13. Culture and Social Mobility -- 14. Ethical Consumption -- 15. Sustainable Consumption.

"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.

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