Handbook of research methods in consumer psychology / edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz.  (Text) (Text)

Kardes, Frank R | Herr, Paul, 1956- | Schwarz, Norbert, 1953-
Call no.: HF5415.32 .H368 2019Publication: New York, NY : Routledge, 2019Description: xi, 527 p. : illISBN: 9780815352983 (paperback); 0815352980 (paperback); 9780815352938 (hardcover); 081535293X (hardcover)Subject(s): Consumers -- Psychology -- Handbooks, manuals, etcConsumer behavior -- Handbooks, manuals, etcLOC classification: HF5415.32 | .H368 2019
Contents:pt. I Classic Approaches -- 1. Experimental Research Methods in Consumer Psychology / Frank R. Kardes and Paul M. Herr -- 2. Surveys, Experiments, and the Psychology of Self-Report / Norbert Schwarz -- 3. Beyond the Lab: Using Data from the Field to Increase Research Validity / Alicea Lieberman, Andrea C. Morales, and On Amir -- 4. Qualitative Research for Consumer Psychology / Dipankar Chakravarti and Rowena Crabbe -- 5. Developing Measures of Latent Constructs: A Practical Guide to Psychometric: Theory / Karen A. Machleit -- pt. II Contemporary Approaches -- 6. Theory and Method in Consumer Information Processing / Robert S. Wyer Jr. -- 7. Response Latency Methodology in Consumer Psychology / Frank R. Kardes, Brianna Escoe, and Ruomeng Wu -- 8. The Implicit Association Test: Implications for Understanding Consumer Behavior / Allen R. McConnell and Robert J. Rydell -- 9. Tools and Methods for Measuring Implicit Consumer Cognition / Ruth Pogacar, Thomas P. Carpenter, Chad E. Shenk, and Michal Kouril -- 10. Measurement and Use of Indirect Measures of Valence in Choice / Arthur B. Markman -- 11. Methods of Public Influence / Joshua J. Clarkson, Joshua T. Beck, Ashley S. Otto, and Riley G. Dugan -- 12. Contemporary Methods in Consumer Goal Pursuit and Emotion Research / Anthony Salerno -- 13. Forecasting and Prediction / Edward R. Hirt and Hector Ruiz Guevara -- 14. Understanding Daily Life with Ecological Momentary Assessment / David B. Newman and Arthur A. Stone -- 15. Eye Tracking Methodology for Research in Consumer Psychology / Michel Wedel, Rik Pieters, and Ralf van der Lans -- 16. Neuroscientific Methods and Tools in Consumer Research / Steven D. Shaw, Yavuz Acikalin, Baba Shiv, and Carolyn Yoon -- pt. III Online Research Methods -- 17. Common Concerns with MTurk as a Participant Pool: Evidence and Solutions / David Hauser, Gabriele Paolacci, and Jesse Chandler -- 18. Mechanical Turk in Consumer Research: Perceptions and Usage in Marketing Academia / Scott A. Wright and Joseph K. Goodman -- 19. Digital and Social Media Research / Zoey Chen and Andrew T. Stephen -- pt. IV Data Analysis -- 20. Mediation Analysis in Consumer Psychology: Models, Methods, and Considerations / Derek D. Rucker and Kristopher J. Preacher -- 21. Text Analysis in Consumer Research: An Overview and Tutorial / Matthew D. Rocklage and Derek D. Rucker -- 22. Meta-Analysis / Blakeley B. McShane and Uif Bockenholt -- pt. V Philosophy of Science -- 23. Integrating Effects and Theory in Research and Application / Bobby J. Calder, C. Miguel Brendl, and Alice M. Tybout -- 24. The Validity Network Schema: Perspectives on Validity, Validation, and Research Paths in Consumer Research / David Brinberg and Miriam Brinberg -- 25. Weaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story / Rashmi Adaval, Bryan M. Buechner, and Nathanael S. Martin -- 26. Designing and Interpreting Replication Studies in Psychological Research / Leandre R. Fabrigar, Duane T Wegner, Thomas I. Vaughan-Johnston, Laura E. Wallace, Richard E. Petty.
Summary: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
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Includes bibliographical references and index.

pt. I Classic Approaches -- 1. Experimental Research Methods in Consumer Psychology / Frank R. Kardes and Paul M. Herr -- 2. Surveys, Experiments, and the Psychology of Self-Report / Norbert Schwarz -- 3. Beyond the Lab: Using Data from the Field to Increase Research Validity / Alicea Lieberman, Andrea C. Morales, and On Amir -- 4. Qualitative Research for Consumer Psychology / Dipankar Chakravarti and Rowena Crabbe -- 5. Developing Measures of Latent Constructs: A Practical Guide to Psychometric: Theory / Karen A. Machleit -- pt. II Contemporary Approaches -- 6. Theory and Method in Consumer Information Processing / Robert S. Wyer Jr. -- 7. Response Latency Methodology in Consumer Psychology / Frank R. Kardes, Brianna Escoe, and Ruomeng Wu -- 8. The Implicit Association Test: Implications for Understanding Consumer Behavior / Allen R. McConnell and Robert J. Rydell -- 9. Tools and Methods for Measuring Implicit Consumer Cognition / Ruth Pogacar, Thomas P. Carpenter, Chad E. Shenk, and Michal Kouril -- 10. Measurement and Use of Indirect Measures of Valence in Choice / Arthur B. Markman -- 11. Methods of Public Influence / Joshua J. Clarkson, Joshua T. Beck, Ashley S. Otto, and Riley G. Dugan -- 12. Contemporary Methods in Consumer Goal Pursuit and Emotion Research / Anthony Salerno -- 13. Forecasting and Prediction / Edward R. Hirt and Hector Ruiz Guevara -- 14. Understanding Daily Life with Ecological Momentary Assessment / David B. Newman and Arthur A. Stone -- 15. Eye Tracking Methodology for Research in Consumer Psychology / Michel Wedel, Rik Pieters, and Ralf van der Lans -- 16. Neuroscientific Methods and Tools in Consumer Research / Steven D. Shaw, Yavuz Acikalin, Baba Shiv, and Carolyn Yoon -- pt. III Online Research Methods -- 17. Common Concerns with MTurk as a Participant Pool: Evidence and Solutions / David Hauser, Gabriele Paolacci, and Jesse Chandler -- 18. Mechanical Turk in Consumer Research: Perceptions and Usage in Marketing Academia / Scott A. Wright and Joseph K. Goodman -- 19. Digital and Social Media Research / Zoey Chen and Andrew T. Stephen -- pt. IV Data Analysis -- 20. Mediation Analysis in Consumer Psychology: Models, Methods, and Considerations / Derek D. Rucker and Kristopher J. Preacher -- 21. Text Analysis in Consumer Research: An Overview and Tutorial / Matthew D. Rocklage and Derek D. Rucker -- 22. Meta-Analysis / Blakeley B. McShane and Uif Bockenholt -- pt. V Philosophy of Science -- 23. Integrating Effects and Theory in Research and Application / Bobby J. Calder, C. Miguel Brendl, and Alice M. Tybout -- 24. The Validity Network Schema: Perspectives on Validity, Validation, and Research Paths in Consumer Research / David Brinberg and Miriam Brinberg -- 25. Weaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story / Rashmi Adaval, Bryan M. Buechner, and Nathanael S. Martin -- 26. Designing and Interpreting Replication Studies in Psychological Research / Leandre R. Fabrigar, Duane T Wegner, Thomas I. Vaughan-Johnston, Laura E. Wallace, Richard E. Petty.

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

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