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Eicoff on broadcast direct marketing / Al Eicoff.

By: Eicoff, Alvin.
Material type: materialTypeLabelBookCall no.: HE8689.6 .E35Publication: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1988Description: 191 p. : ill., tables.Subject(s): Telemarketing -- United States | Television advertising -- United States
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