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The fall of advertising and the rise of PR / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1st ed.Material type: book Book; Format: print Publisher: New York : HarperBusiness, c2002Availability: Items available for loan: Pridi Banomyong Library [Call number: HF5823 .R54] (1), Puey Ungphakorn Library, Rangsit Campus [Call number: HF5823 .R54] (1).

Open Library:
Online branding / Keith Drew.

by Drew, Keith.

Material type: book Book; Format: print Publisher: London : Laurence King Pub., 2002Availability: Items available for loan: Puey Ungphakorn Library, Rangsit Campus [Call number: TK5105.888 .D748] (1).

Open Library:
Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi.

by Danesi, Marcel, 1946-.

Material type: book Book; Format: print Publisher: Lanham, Md. : Rowman & Littlefield, c2008Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HF5823 .D36] (1).

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)