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24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960-.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2001Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HD69.B7 K375] (1).

Open Library:
Ad value : twenty ways advertising works for business / edited by Leslie Butterfield.

by Butterfield, Leslie, 1952-.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann published in association with the Institute of Practitioners in Advertising, 2003Availability: Items available for loan: Puey Ungphakorn Library, Rangsit Campus [Call number: HF6161.B4 A32] (1).

Open Library:
Advertising and promotion : communicating brands / Chris Hackley.

by Hackley, Chris.

Material type: book Book; Format: print Publisher: London : Sage Publications, 2005Availability: Items available for loan: Puey Ungphakorn Library, Rangsit Campus [Call number: HF6161.B4 H33] (1).

Open Library:
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HF5826.5 .K45 2008] (1).

Open Library:
Basic identity / [Publisher, Sylvie Estrada ; design, Andrea Espadinha].

by Estrada, Sylvie | Espadinha, Andrea.

Material type: book Book; Format: print Publisher: Barcelona : Index Book, 2010Availability: Items available for loan: Boonchoo Treethong Library, Lampang Campus [Call number: NC997 .B378 2010] (1).

Open Library:
Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom III.

by Perry, Alycia | Wisnom, David.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, c2003Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HD69.B7 P47] (1).

Open Library:
The better mousetrap : brand invention in a media democracy / Simon Pont.

by Pont, Simon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2013Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HF5415.1255 .P66 2013] (1).

Open Library:
Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Material type: book Book; Format: print Publisher: London : Kogan Page, 2003Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HD69.B7 B49] (1).

Open Library:
Blowing up the brand : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers.

by Aronczyk, Melissa | Powers, Devon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Peter Lang, c2010Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HD69.B7 B56 2010] (1).

Open Library:
Brain tattoos : creating unique brands that stick in your customers' minds / Karen Post.

by Post, Karen.

Material type: book Book; Format: print Publisher: New York : AMACOM, c2005Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HD69.B7 P67] (1).

Open Library:
Brand asset management : driving profitable growth through your brands / Scott M. Davis.

by Davis, Scott M, 1964-.

Edition: 1st ed.Material type: book Book; Format: print Publisher: San Francisco : Jossey-Bass, c2000Availability: Items available for loan: Pridi Banomyong Library [Call number: HD69.B7 D38] (1).

Open Library:
Brand atlas : branding intelligence made visible / Alina Wheeler and Joel Katz.

by Wheeler, Alina | Katz, Joel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HD69.B7 W452 2011] (1).

Open Library:
Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.

by Schultz, Don E | Schultz, Heidi F.

Material type: book Book; Format: print Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HD69.B7 S38] (1).

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Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M Steenkamp.

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013Availability: Items available for loan: Puey Ungphakorn Library (Econ., Tha Prachan Campus) [Call number: HF5415.1255 .K863 2013] (1).

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Brand champions : how superheroes bring brands to life / Ian P Buckingham.

by Buckingham, Ian P, 1967-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2011Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HD69.B7 B832 2011] (1).

Open Library:
The brand chartering handbook : how brand organizations learn living scripts / Chris Macrae and co-workers of the world class branding network.

by Macrae, Chris.

Material type: book Book; Format: print Publisher: Harlow, England : Addison-Wesley, c1996Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HD69.B7 M33] (1).

Open Library:
Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.

by Lindstrom, Martin, 1970- | Seybold, Patricia B, 1949-.

Material type: book Book; Format: print Publisher: London : Kogan Page, 2003Availability: Items available for loan: Puey Ungphakorn Library, Rangsit Campus [Call number: HD69.B7 L56] (1).

Open Library:
Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Moerling.

by Schroeder, Jonathan E, 1962- | Salzer-Moerling, Miriam.

Material type: book Book; Format: print Publisher: London : Routledge, 2006Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HD69.B7 B726] (1).

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