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Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.

by Chan-Olmsted, Sylvia M.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HE8689.4 .C47 (1).

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Handbook of media management and economics / editor, Alan B. Albarran ; co-editors, Sylvia M. Chan-Olmsted, Michael O. Wirth.

by Albarran, Alan B | Chan-Olmsted, Sylvia M | Wirth, Michael O, 1951-.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: P96.M34 H36 (1).

ห้องสมุด:

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