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Internet advertising : theory and practice / edited by David W. Schumann, Esther Thorson.

by Schumann, David W | Thorson, Esther.

Edition: [Rev. ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2007Availability: Available for loan (1)Professor Sangvian Indaravijaya LibraryCall number: HF6146.I58 A38 2007 (1).

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Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.

by Gunter, Barrie, 1954- | Oates, Caroline | Blades, Mark.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HQ784.T4 G83 (1).

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Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase.

by Reichert, Tom, 1965- | Lambiase, Jacqueline, 1961-.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HF5827.85 .S49 (1).

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The Psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.

by Shrum, L. J.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, c2004Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HF5827.9 .P78 (1).

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Research in media promotion / edited by Susan Tyler Eastman.

by Eastman, Susan Tyler, 1939-.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: PN1992.8.A32 R47 (1).

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Visual marketing : from attention to action / edited by Michel Wedel, Rik Pieters.

by Wedel, Michel | Pieters, Rik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication: New York : Lawrence Erlbaum Associates, c2008Availability: : Withdrawn (1).

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Sex in consumer culture : the erotic content of media and marketing / edited by Tom Reichert, Jacqueline Lambiase.

by Reichert, Tom, 1965- | Lambiase, Jacqueline, 1961-.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HF5827.85 .S4924 (1).

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Global and multi-national advertising / edited by Basil G. Englis.

by Englis, Basil G.

Material type: Text Text; Format: print Publication: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1994Availability: Available for loan (1)Pridi Banomyong LibraryCall number: HF5821 .G56 (1).

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Crisis communications : a casebook approach / Kathleen Fearn-Banks.

by Fearn-Banks, Kathleen.

Edition: 2nd ed.Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2002Availability: : Checked out (1).

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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1958-.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HF5822 .D58 (1).

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Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

by Kardes, Frank R | Herr, Paul M, 1956- | Nantel, Jacques, 1956-.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005Availability: Available for loan (1)Pridi Banomyong LibraryCall number: HF5415.32 .A67 (1).

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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 2nd ed.Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HF5826.5 .K37 2003 (1).

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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 3rd ed.Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2007Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HF5826.5 .K37 2007 (1).

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Law for advertising, broadcasting, journalism, and public relations : a comprehensive text for students and practitioners / Michael G. Parkinson, L. Marie Parkinson.

by Parkinson, Michael G | Parkinson, L. Marie.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: KF2750 .P37 (1).

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Educating the consumer-citizen : a history of the marriage of schools, advertising, and media / Joel Spring.

by Spring, Joel H, 1940-.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HF5415.33.U5 S67 (1).

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The faces of televisual media : teaching, violence, selling to children / edited by Edward L. Palmer, Brian M. Young.

by Palmer, Edward L | Young, Brian M, 1943-.

Edition: 2nd ed.Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HQ784.T4 P33 2003 (1).

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Mediating the human body : technology, communication, and fashion / edited by Leopoldina Fortunati, James E. Katz, Raimonda Riccini.

by Fortunati, Leopoldina | Katz, James Everett | Riccini, Raimonda.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: GN298 .M43 (1).

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