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Strategic planning for public relations / Ronald D. Smith.

by Smith, Ronald D, 1948-.

Edition: 2nd ed.Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HM1221 .S65 2005 (1).

ห้องสมุด:
Public relations : critical debates and contemporary practice / edited by Jacquie L'Etang and Magda Pieczka.

by L'Etang, Jacquie | Pieczka, Magda.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HM1221 .P796 (1).

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Public relations theory II / edited by Carl Botan and Vincent Hazleton.

by Botan, Carl H | Hazleton, Vincent.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HM1221 .P8244 (1).

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Deconstructing public relations : public relations criticism / Thomas J. Mickey.

by Mickey, Thomas J.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HM1221 .M527 (1).

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Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton.

by Austin, Erica Weintraub | Pinkleton, Bruce E.

Edition: 2nd ed.Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HD59 .A975 2006 (1).

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Gaining influence in public relations : the role of resistance in practice / Bruce K. Berger, Bryan H. Reber.

by Berger, Bruce K | Reber, Bryan H.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HM1221 .B47 (1).

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The Future of excellence in public relations and communication management : challenges for the next generation / edited by Elizabeth L. Toth.

by Toth, Elizabeth L.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2007Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HD59 .F88 (1).

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Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning.

by Ledingham, John A | Bruning, Stephen D.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HD59 .P826 (1).

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Crisis communications : a casebook approach / Kathleen Fearn-Banks.

by Fearn-Banks, Kathleen.

Edition: 2nd ed.Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2002Availability: : Checked out (1).

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Excellent public relations and effective organizations : a study of communication management in three countries / Larissa A. Grunig, James E. Grunig, David M. Dozier.

by Grunig, Larissa A | Grunig, James E | Dozier, David M.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2002Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HD59.6.U5 G78 (1).

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The unseen power : public relations : a history / Scott M. Cutlip.

by Cutlip, Scott M.

Material type: Text Text; Format: print Publication: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1994Availability: Available for loan (1)Pridi Banomyong LibraryCall number: HM263 .C85 (1).

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Corporate public affairs : interacting with interest groups, media, and government / Otto Lerbinger.

by Lerbinger, Otto.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Puey Ungphakorn Library (Econ., Tha Prachan Campus)Call number: HD59 .L473 (1).

ห้องสมุด:
Law for advertising, broadcasting, journalism, and public relations : a comprehensive text for students and practitioners / Michael G. Parkinson, L. Marie Parkinson.

by Parkinson, Michael G | Parkinson, L. Marie.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: KF2750 .P37 (1).

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The Global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Vercic.

by Sriramesh, Krishnamurthy | Vercic, Dejan.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HM1221 .G56 (1).

ห้องสมุด:
Crisis management by apology : corporate response to allegations of wrongdoing / Keith Michael Hearit.

by Hearit, Keith Michael.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HD59.2 .H43 (1).

ห้องสมุด:

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