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Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

by Kahle, Lynn R | Kim, Chung-hyon, 1950-.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HF5415.32 .C743 (1).

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Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

by Kardes, Frank R | Herr, Paul M, 1956- | Nantel, Jacques, 1956-.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005Availability: Available for loan (1)Pridi Banomyong LibraryCall number: HF5415.32 .A67 (1).

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The Psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.

by Shrum, L. J.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, c2004Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HF5827.9 .P78 (1).

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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1958-.

Material type: Text Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HF5822 .D58 (1).

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Internet advertising : theory and practice / edited by David W. Schumann, Esther Thorson.

by Schumann, David W | Thorson, Esther.

Edition: [Rev. ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2007Availability: Available for loan (1)Professor Sangvian Indaravijaya LibraryCall number: HF6146.I58 A38 2007 (1).

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