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Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim. by Kahle, Lynn R \| Kim, Chung-hyon, 1950-. Material type: Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HF5415.32 .C743 (1). เพิ่มไปยังรถเข็น (เอาออก) จอง Share this title: ห้องสมุด:
Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel. by Kardes, Frank R \| Herr, Paul M, 1956- \| Nantel, Jacques, 1956-. Material type: Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005Availability: Available for loan (1)Pridi Banomyong LibraryCall number: HF5415.32 .A67 (1). เพิ่มไปยังรถเข็น (เอาออก) จอง Share this title: ห้องสมุด:
The Psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum. by Shrum, L. J. Material type: Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, c2004Availability: Available for loan (1)Puey Ungphakorn Library, Rangsit CampusCall number: HF5827.9 .P78 (1). เพิ่มไปยังรถเข็น (เอาออก) จอง Share this title: ห้องสมุด:
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Williams, Jerome D, 1947- \| Lee, Wei-Na, 1957- \| Haugtvedt, Curtis P, 1958-. Material type: Text; Format: print Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004Availability: Available for loan (1)Faculty of Journalism and Mass Communication LibraryCall number: HF5822 .D58 (1). เพิ่มไปยังรถเข็น (เอาออก) จอง Share this title: ห้องสมุด:
Internet advertising : theory and practice / edited by David W. Schumann, Esther Thorson. by Schumann, David W \| Thorson, Esther. Edition: [Rev. ed.].Material type: Text; Format: print ; Literary form: Not fiction Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2007Availability: Available for loan (1)Professor Sangvian Indaravijaya LibraryCall number: HF6146.I58 A38 2007 (1). เพิ่มไปยังรถเข็น (เอาออก) จอง Share this title: ห้องสมุด:

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