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Brand management : co-creating meaningful brands / Michael Beverland.

by Beverland, Michael.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: London : SAGE, 2018Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HF5415.1255 .B474 2018] (1).

Open Library:
Building brand authenticity : 7 habits of iconic brands / Michael Beverland.

by Beverland, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Basingstoke, England : Palgrave Macmillan, 2009Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HF5415.1255 .B48 2009] (1).

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)