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Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban.

by Dunn, Samuel Watson, 1918- | Barban, Arnold M [joint author.].

Edition: 6th ed.Material type: Text Text; Format: print Publication: Chicago, Ill. : Dryden, 1986Availability: Items available for loan: Boonchoo Treethong Library, Lampang CampusCall number: HF5823 .D8 1986 (1).

ห้องสมุด:
Essentials of media planning ; a marketing viewpoint, by Arnold M. Barban an others.

by Barban, Arnold M.

Edition: 2d ed.Material type: Text Text; Format: print Publication: Lincolnwood, Ill., NTC Business Books (1987)Availability: Items available for loan: Puey Ungphakorn Library, Rangsit CampusCall number: HF5826.5 .B3 1987 (1).

ห้องสมุด:
Essentials of media planning; a marketing viewpoint, by Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.

by Barban, Arnold M | Cristol, Stephen M | Kopek, Frank J.

Material type: Text Text; Format: print Publication: Chicago, Ill., Crain Books, c1976Availability: Items available for loan: Pridi Banomyong LibraryCall number: HF5826.5 .B3 (1).

ห้องสมุด:

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544