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100 ideas that changed advertising / Simon Veksner.

by Veksner, Simon.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: London : Laurence King Publishing, 2015Other title: One hundred ideas that changed advertising.Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HF5811 .V45 2015] (1).

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Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position / Brad VanAuken.

by VanAuken, Brad.

Edition: 2nd ed.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: New York : Atlantic : AMACOM, c2015Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: MGNT HD 2015 649060] (1).

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The Brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella.

by Kompella, Kartikeya.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: London, U.K. ; Philadelphia, Pa. : Kogan Page, 2015Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: COMM HF 2015 646857] (1).

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Brand journalism / Andy Bull.

by Bull, Andy, 1956-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2013Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HF5415.1255 .B855 2013] (1).

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Brand management : co-creating meaningful brands / Michael Beverland.

by Beverland, Michael.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: London : SAGE, 2018Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HF5415.1255 .B474 2018] (1).

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Brand media strategy : integrated communications planning in the digital era / Antony Young.

by Young, Antony, 1964-.

Edition: 2nd ed.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, c2014Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HF5415.1255 .Y68 2014] (1).

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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.

by Vincent, Laurence.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : American Management Association, c2012Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HF5415.1255 .V55 2012] (1).

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BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson.

by Adamson, Allen P.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2008Other title: Brand digital.Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HF5415.1255 .A336] (1). Checked out (1).

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Branding yourself : how to use social media to invent or reinvent yourself / Erik Deckers, Kyle Lacy.

by Deckers, Erik | Lacy, Kyle.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Preschool; Publisher: Indianapolis, Ind. : Que Pub., 2012, c2013Availability: No items available Checked out (1).

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Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman.

by Coleman, Darren (Marketing researcher).

Edition: 1st ed.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: London ; New York, NY : Kogan Page, 2018Availability: No items available Checked out (1).

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Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill.

by Gill, Libby.

Edition: 1st ed.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2013Availability: Items available for loan: Faculty of Journalism and Mass Communication Library [Call number: HF5415.1255 .G556 2013] (1).

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CEO branding : theory and practice / edited by Marc Fetscherin.

by Fetscherin, Marc.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2015Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: MGNT HD 2015 663039] (1).

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Corporate rebranding in service context : its effects on relationship strength and future share of wallet / by Nareerut Nunchasiri.

by Nareerut Nunchasiri, 1968- | Thammasat University. Faculty of Commerce and Accountancy.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: [Bangkok, Thailand] : Faculty of Commerce and Accountancy, Thammasat University, 2015Dissertation note: Thesis (D.B.A.)--Thammasat University, 2015. Other title: การเปลี่ยนแปลงแบรนด์ขององค์กรในธุรกิจภาคบริการ : ผลกระทบต่อความแข็งแกร่งของความสัมพันธ์และส่วนแบ่งจากกระเป๋าเงินในอนาคต.Availability: Items available for loan: Pridi Banomyong Library [Call number: COMM HF 2015 652143] (1), Professor Sangvian Indaravijaya Library [Call number: COMM HF 2015 652143] (1).

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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm | Wallace, Elaine.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2011Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HD69.B7 D43 2011] (1).

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Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles.

by Rowles, Daniel.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: London : Kogan Page, 2014Availability: No items available Checked out (1).

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Eco-business : a big-brand takeover of sustainability / Peter Dauvergne and Jane Lister.

by Dauvergne, Peter | Lister, Jane.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Massachusetts : MIT Press, 2013Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HC79.E5 D296 2013] (1).

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The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.

by Essex, Andrew.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: New York : Spiegel & Grau, c2017Availability: Items available for loan: Pridi Banomyong Library [Call number: HF5823 .E87 2017] (1).

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Fashion brands : branding style from Armani to Zara / Mark Tungate.

by Tungate, Mark, 1967-.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: Sterling, Va. : Kogan Page, 2005Availability: Items available for loan: Puey Ungphakorn Library, Rangsit Campus [Call number: IND HD 2005 641897] (1).

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The Gen Z frequency : how brands tune in and build credibility / Gregg L. Witt and Derek E. Baird.

by Witt, Gregg L | Baird, Derek E.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: London ; New York, NY : Kogan Page, 2018Other title: Gen Z frequency.Availability: No items available Checked out (1).

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The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.

by Mark, Margaret | Pearson, Carol, 1944-.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2001Availability: Items available for loan: Pridi Banomyong Library [Call number: HF5415.15 .M337 2001] (1).

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Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)