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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

by Smith, David Van Lloyd | Fletcher, Jonathan H.

Material type: book Book; Format: print Publisher: Chichester, England : Wiley, c2004Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: HF5415.2 .S65] (1).

Open Library:
Keywords in qualitative methods : a vocabulary of research concepts / Michael Bloor and Fiona Wood.

by Bloor, Michael, 1947- | Wood, Fiona, 1969-.

Material type: book Book; Format: print Publisher: London : Sage, 2006Availability: Items available for loan: Professor Sangvian Indaravijaya Library [Call number: H62 .B564] (1).

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