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Promotion and marketing for broadcasting, cable, and the web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

by Eastman, Susan Tyler, 1939- | Ferguson, Douglas A | Klein, Robert A, 1928-.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Boston : Focal, c2002Availability: Items available for loan: Puey Ungphakorn Library, Rangsit Campus [Call number: HE8689.7.M37 P76 2002] (1).

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