000 01605cam a22003014a 4500
001 ocn272308808
003 OCoLC
005 20210108114436.0
007 ta
008 141016s2010 maua b 001 0 eng
020 _a9780070172739 (pbk. : IE)
020 _a0070172730 (pbk. : IE)
020 _a9780073511955 (alk. paper)
020 _a0073511951 (alk. paper)
035 _a(OCoLC)272308808
050 _aP90
_b.R597 2010
100 1 _aRodman, George R.,
_d1948-
_9117704
245 1 0 _aMass media in a changing world /
_cGeorge Rodman.
250 _a3rd ed.
260 _aBoston :
_bMcGraw-Hill Higher Education,
_cc2010.
300 _axxix, 512 p. :
_bill. (chiefly col.)
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.
650 4 _aMass media.
_92751
942 _2lcc
_cGB
948 _hNO HOLDINGS IN TULIB - 63 OTHER HOLDINGS
997 _aVB
_dVB
_iVB
999 _c 635681
_d635681