000 01429cam a2200289 i 4500
001 ocn930786440
003 OCoLC
005 20220130131009.0
008 161206s2016 enk b 001 0 eng
010 _a 2015043344
020 _a9781137428219 (pbk.)
020 _a113742821X (pbk.)
035 _a(OCoLC)930786440
_z(OCoLC)920739759
050 _aP90
_b.W38 2016
100 1 _aWatson, James,
_d1936-
_94624
245 1 0 _aMedia communication :
_ban introduction to theory and process /
_cJames Watson.
250 _aFourth edition.
260 _aLondon :
_bPalgrave Macmillan,
_c2016.
300 _axviii, 326 pages.
504 _aIncludes bibliographical references (pages 287-294) and index.
505 0 _aIntroduction: Studying Media -- 1. The Media World: A View of the Terrain -- 2. Media in Context -- 3. Language in Pursuit of Meaning -- 4. Media Purpose, Media Performance -- 5. The Audience for Media: Substance and Shadow -- 6. Narrative: the Media as Storytellers -- 7. The News: Gates, Agendas and Values -- 8. The Practice of Media: Pressures and Constraints -- 9. The Global Arena: Issues of Dominance and Control -- 10. Research as Exploration and Development -- 11. Ever-Trending: Power Play, Illusion, Surveillance -- Concluding Remarks.
650 4 _aMass media.
_92751
942 _2lcc
_cGB
_05
948 _hHELD BY TULIB - 26 OTHER HOLDINGS
994 _aZ0
_bTULIB
997 _aIM
999 _c672509
_d672509