000			01503cam a2200301 i 4500
999			_c672659 _d672659
001			ocn913922536
003			OCoLC
005			20210122084314.0
007			ta
008			161208s2016 inua 001 0 eng d
020			_a9781119181118 (pbk.)
020			_a1119181119
035			_a(OCoLC)913922536
050	0	0	_aHD38.7 _b.S36 2016
100	1		_aSchmarzo, Bill. _9702637
245	1	0	_aBig data MBA : _bdriving business strategies with data science / _cBill Schmarzo.
260			_aIndianapolis : _bWiley, _cc2016.
300			_axxvii, 283 p. : _bill.
505	0		_aBusiness potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
650		4	_aBusiness intelligence _xData processing. _9486208
650		4	_aBusiness planning _xStatistical methods. _9701366
650		4	_aData mining. _9307380
650		4	_aManagement _xData processing. _9322184
650		4	_aBig data. _9686791
650		4	_aBusiness _xData processing. _9324534
942			_2lcc _cGB _02
997			_aWU _gV