000 01503cam a2200301 i 4500
999 _c672659
_d672659
001 ocn913922536
003 OCoLC
005 20210122084314.0
007 ta
008 161208s2016 inua 001 0 eng d
020 _a9781119181118 (pbk.)
020 _a1119181119
035 _a(OCoLC)913922536
050 0 0 _aHD38.7
_b.S36 2016
100 1 _aSchmarzo, Bill.
_9702637
245 1 0 _aBig data MBA :
_bdriving business strategies with data science /
_cBill Schmarzo.
260 _aIndianapolis :
_bWiley,
_cc2016.
300 _axxvii, 283 p. :
_bill.
505 0 _aBusiness potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
650 4 _aBusiness intelligence
_xData processing.
_9486208
650 4 _aBusiness planning
_xStatistical methods.
_9701366
650 4 _aData mining.
_9307380
650 4 _aManagement
_xData processing.
_9322184
650 4 _aBig data.
_9686791
650 4 _aBusiness
_xData processing.
_9324534
942 _2lcc
_cGB
_02
997 _aWU
_gV